How to Start a Blog in 2021: Best Guide for Beginners

How to Start a Blog — StartUpAm

You ever wondered how to start a blog and make more then enough money to quit your job?

If you want to learn how to start a blog like a business owner and not a hobbyist, you’ve come to the right place.

You can do it. Tons of new bloggers already have. With a large numbers of bloggers out-there, a lot of people think that it’s too saturated to make money blogging.

This guide for beginners will cover launch your blog with WordPress, how to pick the right niche for your blog, generate organic traffic, and monetize your blog in the fastest timeframe possible: all while working full-time.

It is also very particular and different from other articles you’ll find when you Google “how to start a blog.”

So, yes. Blocks of text and few images can generate life-changing amounts of money. This guide gonna shows you how to avoid the same mistakes I did. Not only will your path be easier, you’ll get there a lot quicker and effective.

In this article i will provide you with content you won’t find anywhere else, including:

  • Why you need to pick your own name as your domain name.
  • Why you only gonna need to write two types of blog posts to make money.
  • Why you will need to focus less on writing and more on link building.
  • How you can build a profitable blog without writing at all.

Disclaimer: This article includes affiliate links which provide a commission to me at no cost to you. The links are for the best software and tools you gonna need to start a successful blog.

How to Start a Blog the Best Easy Steps.

1. Choose Your Blog Niche.

The first step to starting a blog is to get started with Bluehost the best web hosting service for WordPress. Get started (60% off your hosting plan).

We all know that your blog needs a niche: whether or not it is marketing, cooking, crossfit exercises, vegan dogsitting and whatever crazy blog topic, there are an endless amount of things to blog about.

Most professional bloggers gonna tell you to start with something that you are passionate about because it helps you (maintain a consistent writing schedule and push through failure to succeed.)

They will also tell you to choose a niche at the intersection of passion, experience and skills:

This blogging model is flawed because it is missing one major component: monetization. I decisively believe that with a blog, money drives passion more than passion drives money. And that’s why most blogs fail.

Some bloggers don’t know how to transition from blogger to business owner.

Then they mention: “blogging is just a hobby” and give up on their dreams. So we are going to flip the script and learn how to start a blog like a business from day one.

To do that, we have to choose the ideal blog niche, right? Not at first. The odds of choosing the perfect niche when you are just starting as a novice blogger are infinitesimally small.

Here’s why you need to choose your own name as your domain name:

  • You gonna give yourself the freedom to pivot.
  • You can test fresh new content ideas and choose your niche over time.
  • Bloggers make money by selling information. People buy from people. The authenticity sells.
  • You build solid and real influence on a platform that you own.
  • Your blog turn into a digital resume, a launching off point, a blog that builds professional experience and leverage.

Choose your name and move on.

#Unleash ideas within you

When you start to create a blog, you don’t need a revolutionary idea. Just, your blog should be focused on something specific.

You have to remember that no idea, no matter how good, is truly unique.

But, you have an exclusive experiences. You have a recognizable voice. And, you possibly have a vibrant personality that will attract others, like your friends and family.

When it comes to choosing your blog’s niche, there are two very important key questions to ask yourself.

Once you do this, we will choose your ideal niche not based on passions, but on four primary business factors:

  • Audience Revenue Potential
  • Affiliate Marketing Potential
  • Professional Leverage
  • Keyword Research

1. Audience Revenue Potential.

When you are starting a new blog, the most frequent question is: “What should my blog niche be?” The main access key is to find the range area that you really understand and solve this challenges for your audience.

You not only need to solve a pain point challenges, you need to solve a pain point challenges that an audience is willing to spend money on.

As a blogger, you need to understand your audience’s pain point deeply so that you can offer them exactly what they need. And the best place to start with is by looking at yourself.

Do I Enjoy Learning About This Topic?

If you don’t enjoy and love the topic, it will show in your writing. You shouldn’t even start a blog if you don’t love what you are blogging about.

Whatever topic you pick, you need to really love it, and naturally curious about it. If not, you will run out of ideas very quickly. Most importantly, you won’t be able to constantly create content that will build your audience.

If you are still lost, think about what your friends and family come to you for when seeking advice? It might be recipes, fitness, or relationship advice. You gonna know best.

Just try and ask yourself, “What audiences am I a part of?” and you are far more suitable to understand a specific groups struggles if you have encountered them yourself.

Take my blog, for example: I created this blog as a means to an end, a way to make passive income, escape my 8 to 5 and take back control of my time and my life.

My target audience are people similar to me:

  • 25–45 years old.
  • Working 8 to 5 but want to escape the daily grind.
  • Ready to shove and put in the work.
  • Skilled, smart and technically savvy.
  • People who want to make passive income from blogging.

Understanding your audience is the very first step. The second (and equally important) step is to understand how much your audience is pleased to spend to solve their pain points.

This is your future audience revenue potential. This consent repeating: you need to understand your audience and how much they are pleased to spend on your (blog) solution.

For instance, let’s say you are planning to start a blog about job tips and human resources for Millennials. Your blog posts may capture different types of readers, including working professionals, job seekers, and college students.

To monetize your blog for this niche, let’s say you create a sales funnel:

  • You write new unique content to attract an audience online.
  • Then, you gonna build a “job interview checklist” lead magnet to generate email opt-ins.
  • You start to place affiliate links to some products you want to promote.
  • Lastly, you offer a $100 product titled “The Complete Job Interview Preparation Online Course.”

Nothing is wrong with this approach. This influence to be a common approach for most novice bloggers. If you were to put in a few years of unique content creation and building up your email list, I estimate you could start making your first passive income in 2–3 years.

By lightly altering your potential niche, you absolutely increase your blog income potential. All you have to do is change your target audience from job seekers to job employers.

Let me clarify: By adding a B2B component to your blog, you gonna shift your audience from individuals to businesses. Businesses have larger bank accounts and are very probable to pay you without hesitation.

The great thing about this approach is that your blog launch content, and marketing funnel are quite much the same. Anyway, with the B2B component, you don’t just stop at a $100 course. You can simply add the final component of 5-figure online consulting.

Considerably than writing a blog post on entry-level interview tips, start to position yourself as an expert and then go after the businesses themselves by offering something like HR audits or onboarding consulting for thousands of dollars/month.

When you’re just starting blogging and your traffic is hard to come by, offering consulting services is a good way to generate extra income with less traffic.

It is very simple math: If your new blog has 100 visitors with 2% conversion rate, your two sales should be for thousands, not $19.99.

Rather then focusing on adding ads and affiliate links to your blog when you have very little traffic at the beginning, see if you can come to light with an exclusive consulting offer to build momentum and make money right out of the gate.

Remember, just understanding your audience’s challenges pain points isn’t enough.

To boost your revenue a portion of your audience needs to be in a lucrative business niche and pay on a monthly basis. These extra new funds will be used to accelerate your path to passive income, but we will leave it at that for now.

Let’s move onto something I am very passionate about, affiliate marketing.

2. Your Niche Needs Affiliate Marketing Potential.

Affiliate marketing is my preferred form of blog monetization. It’s the most passive and once you just start getting traffic, you can make money while you sleep.

Affiliate marketing is the act of recommending services and products of other businesses and making a commission on every sale.

Most companies they have affiliate programs you can join. Once you apply and are approved into their affiliate program, you can get your unique affiliate marketing links to add to your blog, view reporting on clicks and sales, and see any future payouts you’re scheduled to receive.

Here are a few steps to get started with affiliate marketing:

  • Apply to a company’s affiliate marketing program either on their site or in an affiliate network. For this, you’ll need a blog or website and an email address from your domain: not just a Yahoo or Gmail email.
  • Once approved, you gonna get your unique affiliate link and the just copy/paste it into any piece of text on your blog.

When a user clicks that unique link, a cookie is stored in their computer, which credits the sale to you based on the cookie duration — generally 30, 60, or 90 days.

Just now, when you think of the word blogging, what comes to mind?

  • Perhaps it’s lifestyle blogs writing about what they’ve been purchasing for their family lately.
  • Or a fitness blogger that’s giving you great advice on how to lose weight.
  • It could be an interesting person writing their personal memoirs.

I want you to forget about these kind of blogs.

They may be very interesting to read, but they aren’t the niches that will bring you the most revenue.

Rather, consider this simple formula.

  • To make money blogging, you need affiliate income.
  • To make affiliate income, you need to rank on search engines and get organic traffic.
  • To get organic traffic, you gonna need to rank for keywords that drive the most affiliate revenue.

So what are these keywords?

The answer: keywords with the word “best” in them.

Here are a few examples:

  • In finance, it could be the best credit cards, best home insurance or best auto loans.
  • In tech, the keywords could be the best laptop of 2020, best Mac accessories or best VR headsets.
  • In marketing, it could be the best email marketing software, best website builders or best web hosting.
  • In travel, keywords could include the best coworking spaces or best travel insurance.

These “best” keywords are searched by real people looking for product reviews.

They want to read a blog with detailed content on the “best” something before making a purchase (and they aren’t ready to go right to a company’s website and buy something yet.)

Think about it.

If you’re searching for a new notebook, you might type in “best notebook of 2021.”

Google this term now and look at the top 10 results.

Every website in the top 10 results is an affiliate. Notice how there are no actual companies selling notebooks. There’s no Walmart, Best Buy, HP or Dell — only just affiliates recommending notebooks.

Now try Googling “best credit cards.” What do you see?

Again, every single top 10 result is an affiliate site. Why do these affiliate blog’s outrank brands selling the products?

They write long-form, detailed review articles that search engines (and readers) prefer.

Literally, 49% of consumers depend on influencer reviews and recommendations. You will begin to realize is that most profitable blogs are, in fact, review blogs making affiliate commissions from list posts.

And honesty, these recommendations are primarily based on how much money the affiliate site is making from their top recommendations — not the actual quality of the product itself.

Once you understand this when you learn how to start a blog, you’ll begin to see affiliate blogs everywhere.

So just now when you think of blogging and planning your blog niche, replicate sites like these:

  • Finance: WalletHub, CardRatings, NerdWallet,
  • Tech: Wire Cutter, CNET, Tom’s Guide, Techradar.
  • Travel: Expert Vagabond, Nomadic Matt, The Points Guy.
  • Business: FinancesOnline, The Balance SMB, FitSmallBusiness.

I think that the most profitable blog niches right now for new blogs are marketing, business, finance, tech and travel. But there are plenty of other options.

We’ll get to keyword research later, but you must know that your blog’s should have affiliate marketing revenue potential.

Let’s dive in to the next weapon in your blogging arsenal — your professional leverage.

3. Use Your Professional Leverage.

After we bring to light a lucrative audience to provide value to, the next step of learning how to start a blog is uncovering your the best strategic advantages.

Just ask yourself:

  • What is now my current level of professional experience?
  • What connections do I have in my own industry?
  • Can I leverage this experience into a productive and profitable blog?
  • If I could point any website in the world to contribute a guest post, who would choose me from the start?

To build a genuinely successful blog, you first need to build influence. And to build influence, you gonna need to step out of your comfort zone and leverage your connections, professional experience, and everything at your disposal like you never done before.

With a new blog, you’ll also have to perform a lot of outreach to make new connections. This includes building valuable relationships so you can guest post on authoritative blogs in your niche to get relevant, high Domain Authority (DA) backlinks.

And when you’re just starting your new blog, you may not have many connections or published content out there. You might gonna say to yourself: “Why would anyone feature me?”

This is where leveraging your professional background helps enormously.

For instance, if you’re a photographer, you might have contacts from local meet-up groups, a base of clients, and even know photography influencers that you met in the past. If you can leverage these contacts in the next future, you can accelerate the growth of your blog.

Use without any exception the advantage you have at your disposal. These advantages gonna help you to build for your blog the early momentum with guest posts, backlinks, and social shares.

Now let’s dive in to the final (and the most important) factor in choosing your blog niche.

4. Keyword Research.

For me, the keyword research is the most important step when choosing your blog’s niche. It’s really simple. The people are searching for things you want to write about?

Every single blog post needs to focus on one target keyword. And if no one is searching for this keyword, you’ll never get traffic.

It’s a certainty — You gonna need to have a basic understanding of keyword research and search engine optimization (SEO) so that your blog can rank and get traffic.

Why the people are online six and a half hours a day?

People are searching on Google 63,000 times every second. That’s 3.8 million searches/minute, 228 million searches/hour, and 5.6 billion searches/day.

Also, the organic traffic from search engines is way more valuable than social media traffic. Instead than aimlessly browsing the web, people perform searches to discover solutions to their problems.

The great news is that there are SEO tools to understand all of this search data. With SEO tools like Ahrefs and SEMRush , you can view individual keyword metrics, including:

  • Monthly search volume: how many times an individual keyword is searched for in a given month.
  • Keyword difficulty: on a scale from 0 to 100, how difficult is it to rank for that individual keyword based on the competition.
  • The average cost per click (CPC): this is how much the keyword value is worth if you were to create a PPC ad for it and pay for the click. It’s a indicator of the keyword’s value.

So what keywords do you look for? You want to find the keywords with high volume and low competition.

Here’s how we gonna rate these competitive metrics.

Monthly Search Volume:

  • 0–1,000: Low
  • 1,000–5,000: Low/Medium
  • 5,000–20,000: Medium
  • 20,000–100,000: High
  • 100,000+: Very High

Keyword Difficulty:

  • 0–20: Low
  • 21–50: Medium
  • 51–75: High
  • 76+: Very High

On my blog, there are two main types of keywords I target when it comes to SEO: high-volume to high competition and medium volume and low competition.

1. Revenue Drivers: Medium Volume, Low Competition, High CPC Keywords

The first individual keywords new blogs should search for are medium volume, low competition keywords.

Pro Tip:

Using Ahrefs Also Rank for Report, you can view keywords that the blog top-ranking pages for your target keyword also rank for in the top 100 search results. This allows you to find less obvious keywords that you can also include in your blog post’s copy and subheadings.

The key to finding relevant keywords from this report to use for your site is to search with more specific queries.

For instance, rather then “email marketing services” instead of “marketing” or rather then “cooking,” use “vegan recipes”

How to find this sort of keyword for your blog:

Use a SEO tool like Ahrefs and filter the results. Set the keyword monthly search volume filter to a minimum of 1,000 and the keyword difficulty filter to a maximum of 50.

For what these keywords are good for:

These type of keywords should make up the bulk of your blog posts and be the main revenue-drivers for your blog. The key is to find a good amount of long-tail individual keywords with medium volume and low competition in your niche.

If these keywords are preceded by terms like “best” and “how to” you’re good on your way to finding a profitable niche and solving a pain point.

2. Blog Builders: High-Volume and Medium-High Competition

The second kind of keywords that I target are super high-volume terms that aren’t as very easy to monetize but can bring in a lot of traffic.

For instance, take my blog post How to Make Money Online.

  • Target keyword: how to make money online
  • Monthly search volume: 103,000
  • Keyword difficulty: 55
  • Average CPC: $2.00

With high search volume and all of the potential keyword variations, ranking in the top 5 positions for this term could bring in 30,000–65,000 visitors per month.

With the keyword how to make money online, this end user could be interested in anything from starting an online business to podcasting or coupon clipping — we just don’t know yet.

So that’s why it’s regular CPC is $2.00 — it’s complex and harder to monetize. Anyway, this type of keyword can pull in lots of traffic and get readers to click your other higher-revenue blog posts.

How to find this sort of keyword for your blog:

Use an SEO tool alike Ahrefs and filter the results. Set the monthly volume filter to a minimum of 20,000 and the keyword difficulty filter to a maximum of 75.

What these keywords are good for:

These type of keywords should make up 5 to 10 pillar blog posts that you put a lot of time and effort into. While these high volume sort of keywords won’t generate immediate revenue, they bring in a lot of traffic to your blog and can increase the size of your email list.

3. Summing Up: Keyword Research

A blog needs a good mix of both high volume keywords and high intent keywords. This entire strategy comes into play when you are planning your blog’s first five posts.

For instance, a few blog posts should be large how-to guides with high search volume to bring in readers. And a few other posts should be low search volume to high intent keywords that can be monetized.

Here are some of the SEO tools you can use for your keyword research:

Wrapping Up: Picking Your Blog Niche.

Your niche needs audience revenue potential, affiliate marketing, professional leverage, and keyword research.

The blog niche selection above is longer than most other guides on how to start a blog because early planning is one of the most important keys to blogging success.

Let’s start to build your new blog.

2. Write Down Your Blog’s Goals.

Everyone knows the famous and acclaimed quote by Antoine de Saint-Exupéry, “A goal without a great plan is just a simple wish.”

This is true when start to build a new blog. After choosing your blog niche, you need a way to keep track of everything — not just your to-dos and unique content ideas, but also your goals, ideas, and motivations.

The key solution during this stage is not to overcomplicate things. When I start to build this blog, I kept track of everything in one document.

Your Blog’s Goals.

It’s about time to think big and start to write down what you want to accomplish with your blog in the short and long term. These must be your SMART goals: Specific, Measurable, Attainable, Relevant and Timely.

Here are some examples when you start planning your blog:

  • Write and publish my first five blog posts of 2,000+ words.
  • Complete my About Me page.
  • Publish five guest posts.
  • Get 1,000 blog site visitors/month.
  • Get 250 people in my email list.
  • Obtain 100 backlinks.

Your Blog Profile.

In your planning document, you gonna need a place to keep track of your aimless ideas and selling points to direct in on your messaging over time.

Sections here may include:

  • Your very unique value proposition.
  • Your new blog’s headline and sub-headline.
  • What is the problem you solve?
  • Your blog’s “elevator pitch”: in 1 to 2 sentences, how would you simply explain your blog to a stranger?
  • Your optimal customer personas.
  • What are the main categories for your new blog?
  • Future unique content ideas with the target keywords and search volume.
  • Your blog post categories.

That’s it. The key solution is to make this a living document and update however you see fit.

To plan a new blog, set some simple goals, and write things down to better focus on your blog’s message, and understand who your audience is.

Just remember, when learning how to start a blog, you need to plan your blog niche and goals like a business from day one.

Why Are You Starting a Blog?

Your goals need to tie up to your why. We all start blogs for different and many reasons: to make money online, to build a professional, to create an audience around an individual topic we’re passionate about and unique resume, to enhance our writing skills — the list is unlimited.

But it goes much deeper than that.

For instance, if you want to learn how to start a blog to make money online, it could be for any number of different reasons:

  • The accomplishment to increase your nest egg for retirement.
  • The start dreaming of quitting your full-time job and saying goodbye to the 8 to 5 grind.
  • Spending more time with your friends and family.
  • Saving for an extra special vacation every year.

Go far deep into your individual “why statement” to understand not only your goals but also what accomplishing your goals will mean for your life. Me personally, I always dreamed of making enough money to avoid the corporate rat race. I extrem dreaded the thought of:

  • Being frightened awake to an alarm every morning.
  • Driving to work stuck in bumper-to-bumper horribly traffic.
  • Being bossed around by a mini micro-manager boss.

Eventually, I was scared of spending 40 hours a week doing something I didn’t really like.

So the first reason I started blogging was time freedom. My second reason was to prove that extra something to myself — to live up to my very own expectations of what my life could be and avoid the mediocrity at any cost.

This personal survey proved to me that to build a successful and profitable blog, you need a complete approach that starts with three main disciplines: blog niche selection, content marketing, and monetization.

Let’s dive in to the next step in setting up your blog.

Read the full article on my blog StartUpAm and learn : How to Start a Blog.

Disclaimer: This article includes affiliate links which provide a commission to me at no cost to you. The links are for the best software and tools you gonna need to start a successful blog.

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